Chrome extension
Free 10 links/month
Personal onboarding
Build Matomo tracking links in seconds and trust your reports again.
Automatically apply Matomo’s tracking rules to every tracking link your create. No tracking errors, no missed attribution, just accurate data and reliable reports.
Join Aldi and 600+ brands building consistent tracking links:
Build your first Matomo tracking link
Flawless campaign tracking for Matomo
Say goodbye to messy tracking parametrs. Standardize your workflow, automate accuracy, and unlock reliable insights in every report.
Clean Matomo data
Define your convention once and every link follows it automatically. No “cpc” vs “CPC”; no “Other” buckets.
One click away
Create tracking links right where you work. With our Chrome extension there’s no more copy-paste gymnastics.
Unlimited users
Share presets, lock rules, and control edits. Roll out consistent tracking parameter standards across your entire organization.
Other UTM Builder vs. Express UTM Builder
Clean tracking. Consistent data. Better Matomo reports.
Others
- Not tailored to Matomo’s url tracking conventions, leading to inconsistent campaign tracking.
- Require manual input for every field. Still slow and error-prone.
- Offer templates but don’t enforce naming rules (users can still type whatever they want).
- Don’t normalize formatting (e.g., lowercase, hyphens, underscores), leading to inconsistent data.
- Limited collaboration features, every user builds links differently.
- Matomo-ready templates designed to match its campaign tracking perfectly.
- Generate tracking links instantly with preset buttons and a Chrome extension. No typing needed.
- Enforces your naming conventions automatically (formats, allowed values, lowercase, rules).
- Automatically cleans and standardizes every tracking parameter for consistent reporting.
- Share presets across your team to ensure every link follows the same structure.
Consistent campaign tracking for Matomo in 4 steps
Our modular tracking link builder makes consistent Matomo campaign tracking easier than ever.
1
Define Convention
Set your UTM convention once. Choose allowed values, enforce lowercase, and apply a consistent naming format.
2
Share with Team
Share presets with your team so everyone follows the same standards across ads, emails, social posts and more.
3
Create Links
Generate campaign links instantly using the web app or Chrome extension. No manual typing or spreadsheets.
4
Get Insights
Use clean, consistent UTMs in HubSpot for accurate traffic analytics, contact attribution, and performance reports.
1
Define Convention
Set your tracking convention once. Choose allowed values, enforce lowercase, and apply a consistent naming format.
2
Share with Team
Share presets with your team so everyone follows the same standards across ads, emails, social posts and more.
3
Create Links
Generate campaign links in just a few clicks using our Chrome extension. No manual typing or spreadsheets.
4
Get Insights
Use clean, consistent parameters in Matomo for accurate traffic analytics, contact attribution, and performance reports.
Ready to level-up your Matomo campaign tracking?
4.8
Average star
rating
600+
Monthly active users
280k
Tracking links
created
Recommended by global teams
You need to get Express UTM-Builder.
If you are using UTM Parameters to track your campaigns regularly within a team, you need to get Express UTM-Builder.
Marleen Albert
Head of Social @Dreifive
Easy to use, easy to understand.
The UTM-Builder helps us to onboard team members into our tracking system quickly while keeping an error rate close to 0.
Marike Heycke
CMO @Makerist
FAQ about our Matomo campaign tracking solution
Just contact us for further information.
Yes. The Express UTM Builder is fully compatible with Matomo’s campaign parameters. Every link you create follows Matomo’s UTM conventions so your reports stay clean and accurate.
Absolutely. You can generate links using mtm_campaign, mtm_source, mtm_medium, mtm_keyword, and mtm_cid. Your preset defines whether you want to use UTM, MTM, or a combination.
No connection required. The tool generates Matomo-ready UTM links automatically — just paste them into your campaigns, emails, ads, or social posts.
Yes. UTM links work flawlessly across all platforms (Google Ads, Meta, LinkedIn, newsletters, etc.).
MTM parameters are ignored by other tools but cause no problems, so you can safely include both if you want.
Yes. Since the tool doesn’t connect to an account or server, it works perfectly with both cloud and self-hosted Matomo environments.
Click “Create Free Account” or grab it free from the Chrome Web Store. After installation, you’ll see the UTM Builder icon in your browser toolbar.
Check our comprehensive documentation for step-by-step tips.
Stop typing UTMs. Start clicking.
Every day you keep typing UTMs, you add noise to your data. Stop shipping inconsistent links and start standardizing at the source. It takes minutes to set up and seconds to use.